Print Matters – The Relevance of Print in Today’s Digital World
Consumers and businesses are inundated with online communications via emails, ads, and popups. Clicking that little “x” to close the ad is very simple and dismissive. Print, however, tends to stay around a little longer. A coupon or invitation can find a home on the family kitchen bulletin board or refrigerator. This is just one example to show the relevance of print in today’s digital world.
Has there been a rebirth of print in this digital age?
Yes, in today’s market, print is relevant and impactful. For example, marketing agencies reveal response rates of direct mail advertising as 39% higher than email campaigns to similar demographics. There are a few reasons for this boost in print relevance:
Print is tangible, and the impact is longer than the 45 seconds a user views an online brochure or flyer. Print materials for business are kept by customers and provide value for the money spent by companies and salespeople.
Fit to print? Yes, printed materials are viewed as more trustworthy than their digital option. In addition, consumers see a value in the money spent by businesses to create a printed coupon, brochure, or advertisement as an investment in their business.
The millennials and younger generations are pressured to reduce screen time. During the pandemic, screen time jumped due to Zoom classrooms, education, and meetings. Printed store displays, signs, invitations, and materials are now in fashion and coveted!
Rack cards are a great way for customers to have information about your business or organization that they can take with them.
How does print work in conjunction with digital campaigns?
Printed materials both establish your brand and supports digital branding efforts. Print is engaging the consumer’s senses through color, texture, images, and sometimes even smell! Print stays around longer than the 20 seconds a website visitor has to consume your message. The website and social media marketing are critical to support print and visa-versa.
What are some print solutions for brick and mortar businesses?
Brick and mortar businesses have an endless arsenal of print options to engage customers.
Outdoor banners and signs announcing specials for brides-to-be, graduates, baby showers, and milestone birthdays.
Indoor “maps of the store” are created for visitors to find hidden gems or sales. Who doesn’t love a treasure map?
Yes, we all love digital, but the frequent shopper punch card is still a hit with consumers. The Buy 12 bagels and get the 13th free punch card has been proven to give the customer a sense of “the win” of a free item.
Include digital interactions on your printed materials
QR Codes made a comeback during the pandemic. Restaurants used them to load their menus so customers would not have to touch a paper menu. The QR Code can be added to business cards, rack cards, and Save the Date wedding or shower cards to link to a website, blog post, or social media platforms.
Are you looking to turn your next project into a printed product?
M & M Digital Printing is dedicated to providing a superior printing experience to all customers. We work in conjunction with your marketing team to deliver premium branded printed materials.
Need help in designing your next project. Our in-house designers are available to bring your ideas to life. Contact us for a consultation or free quote.