How to Choose the Right Paper for Your Print Project

When it comes to printing, choosing the right paper for your project can make a big difference in the final product! And we love consulting with our customers to help them get it right. Paper can impact your printed materials' color, texture, weight, and overall appearance. 

Because this topic is so important, we wanted to share some of our favorite tips for everyone to follow when choosing the right paper for your print project.

What are you printing?

Before choosing a paper, consider the purpose of your print project. The purpose of your project can help determine the type of paper you should use. For example, a business card should be printed on thicker, more durable paper, while a flyer or even a brochure can be printed on lighter-weight paper.

Think about paperweight

Paperweight is measured in GSM (grams per square meter) or pounds. The weight of the paper impacts the way colors appear on the page. It also makes a difference in the overall feel of the printed piece. For example, a higher-weight paper can feel more substantial and professional, while a lighter-weight paper can feel more casual.

Consider paper finish

Paper finish refers to the surface of the paper, such as matte, glossy, or satin. The finish you choose can impact the way colors appear on the page and the printed piece's overall texture. A glossy finish can make colors appear more vibrant, while a matte finish can create a more muted, sophisticated look.

Choose the right color

When choosing paper, consider the color of the paper itself. White paper is the most common, but other colors can create a unique look for your printed piece. Colored paper can also impact how colors appear on the page, so choose a color that complements your design.

A quality print shop can help guide you through the paper selection process and ensure your final product looks great. If you have questions, we're here to help! Contact us for a quote on your project today.